Agentic Web Today

Letter from the Editor

“A word on AI traffic from the Nielsen of the web”

Adobe, aka the Nielsen of the internet, is the best source on AI traffic trends. Their Q1 data shows AI referrals to US retail sites grew 393% YoY and now convert 42% better than paid search, email, and affiliates. A year ago, they converted 38% worse. In twelve months, the worst-performing digital channel became the best-performing one. The agentic web is no longer a future bet. It's the highest-converting traffic enterprises have, and any 2026 channel plan that doesn't prioritize it is already behind.

— Jake